Publicações

STRATEGY, MARKET ORIENTATION AND ENTREPRENEURSHIP: PROPOSITION AND TEST OF RIVAL BUSINESS PERFORMANCE PREDICTION MODELS

Autores: GONÇALVES FILHO, C. VEIT, MARA REGINA. SOUKI, G.Q. MONTEIRO, PLÍNIO RAFAEL REIS. NETO, MÁRIO TEIXEIRA REIS.

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ABSTRACT
The studies over factors intervening on the companies’ performance and their relations to entrepreneurship and innovation have been acquiring interest from a great number of researchers. This study explores the relation existing between the potential entrepreneur profile, innovation, market orientation, environmental turbulence and the performance of small companies. The fundamental premise is that internal factors in the company, such as market orientation, innovation and the entrepreneurs’ profile, jointly with factors external to the company are determinant to its performance. In order to verify theses hypothesis, a survey was conducted, with a sample of 1,552 entrepreneurs. The results demonstrated that the entrepreneur profile may act as the determinant of market orientation and innovation, which have significant impact on firm’s performance.


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